SWS was founded in 2008 by F. Chase Hawkins, an award-winning cultural consultant specializing in analyzing the Cultural Context Factors (TM) of an organization and generating specific, customized solutions that frees a company from mediocre performance, delivering cultural change that enables both individual employees and teams of employees to achieve their maximum potential, and deliver the Superior Performance that doesn't just compete in a given market, but drives and shapes its direction.
Building on his years of experience as an internal corporate communications professional, as well as his many years as a cultural change agent and diversity/inclusion specialist, Chase has generated original, innovative approaches to cultural transformation that transcend the traditional "bandaid" approach to business environment challenges. Rather, his strategies and solutions speak directly to our needs as human beings to feel respected, trusted, empowered and invested in by our colleagues, managers, and the corporate entities where we commit to spending so much of our lives.
His cutting-edge work defining the Key Drivers of Discrimination and Disrespect and linking them to Maslow's Hierarchy of Needs  (originally published as the cover story, Those People: The Very Human Root Causes of Disrespect and Discrimination in InSights, a SHRM publication
see lower right), has been featured in workshops sponsored by the Northeast Human Resource Association'(NEHRA) at their Conference on Leveraging the Talent Management Life-Cycle for Business Results, and also as a 1/2 day workshop. This work was also part of the academic curriculum that he taught at the Massachusetts School of Professional Psychology's Continuing Education, Organizational Psychology Masters programs in 2010 and 2011.
Chase also developed and delivered a highly interactive 1/2 day workshop, The Maslow Connection: What Every Business and D&I Leader Needs to Know About Building Inclusive, Productive Cultures, as part of the Professional Development Institute at the 25th anniversary of the Multicultural Forum for Workplace Diversity ( . His workshop was one of the highest rated and best attended, and was selected to kickoff a webinar series highlighting the best learning of the Forum.
Prior to a two year stint at Hewlett-Packard Company leading the effort to build a global Diversity and Inclusion Curriculum as part of their College of Business and Professional Skills, and a global Cultural Competence on-line education experience, Chase was the Director of Employee Inclusion and Cultural Solutions in Raytheon's premier business, Integrated Defense Systems. There he designed and delivered company-wide education, communication, and metric vehicles that are still in use today, garnering the prestigious Raytheon President's Excellence Award, as well as the CEO Excellence Award, the highest honor that company bestowed.
Prior to Raytheon, Chase spent ten years honing his organizational and cultural consulting skills at JPMorgan Chase in a variety of communication and inclusion-related roles, from Global Diversity Education Manager, to Global Leadership and Diversity Communications Manager, in addition to functioning as the inclusion consultant for JPMC's EMEA (Europe, Middle East, Africa), AP (Asian Pacific) and Latin America regions. Serving on the Merger Program Offices of several major financial services mergers gave Chase a rich background in successfully executing large-scale cultural change.
In addition to being published in national diversity magazines, he has also frequently been engaged to speak at regional and national diversity/inclusion conferences, sharing best practices and delivering innovative workshops at varied venues, including the Federal IQPC Diversity Summit, the Conference Board's Annual Diversity Summit, and the Linkage Summit on Leading Diversity.

Photos courtesy of Dan Plumpton,

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